The indoor advertising marketplace
Indoor advertising, booked like online.
Physical spaces and digital screens in malls, offices and retail, booked in one place. Twenty days of emails become twenty minutes.
generatik.com · Romania · Built for Europe
What Generatik is
One marketplace for every indoor ad space.
Generatik connects the venues that own advertising space with the brands and agencies that buy it, and the suppliers who produce and install it. Availability, prices, audience data and campaign tracking sit in one place.
Marketplace
Browse, compare and book printed spaces and digital screens across venues, with live availability and prices.
Venue software
Venues list their inventory once, set their own conditions and keep their own data.
Full service
Production, installation, removal and proof of posting, with senior media support on every campaign.
Meet the marketplace
Book mall media the way you shop online.
Search spaces like products, by city, format, audience and budget.
See live weeks, prices and the audience for every space.
Add to cart, upload artwork, get photo proof.
Marketplace preview · coming 2027 · demo data
Sneak peek · advertisers
From first look to booked space.
Discover the formats, then create a media plan with live weeks, price and production in one view.
Marketplace preview · coming 2027 · demo data
Marketplace features
Built to sell. Everything a buyer needs to say yes.
You book. We print, install and send photo proof.
No printer, no installer, no one in the mall at 7 am with a ladder. Certified local crews in every market, one fee for adaptation, print, install, proof and removal.
5 days
standard production
48 h
express option
24 h
photo proof after go-live
1
contract, from brief to removal
Generatik Ads
for mall owners
Put your spaces in front of buyers ready to book.
· Hero banners on the marketplace home page
· Sponsored spaces at the top of matching searches
· Targeting by brief keywords, city and industry
· Pay per click from €0.30, with daily caps
· Bookings and return on ad spend, tracked
Genie AI
One sentence becomes a media plan across malls.
Every mall scored on footfall, dwell and conversion.
Proprietary audiences
24 named personas on every space.
Live availability
Instant booking, or owner approval within 24 h.
Genius
Priority production and better prices for repeat buyers.
Pay your way
Card, invoice or Pay Later at checkout.
Marketplace features · coming 2027
Mall Effect Index · MEI score
Every good centre gets a market media rating.
Buildings are already rated on energy and sustainability. Generatik rates every centre on media value: a Mall Effect Index score out of 10, by category, so buyers compare centres at a glance and a strong score earns a stronger price.
Built from footfall, dwell time and proven conversion.
Scored by category: fashion, beauty, tech, food, finance, auto.
Shown on every space and used by Genie AI to rank plans.
To our knowledge, the only media rating for shopping centres in Europe.
9.1
Prime
Flagship mall · capital city
Fashion 9.4
Beauty 9.0
Food 8.7
8.4
Strong
Regional mall · university city
Tech 8.9
Beauty 8.3
Auto 7.6
7.8
Solid
Retail park · suburban
Food 8.2
Finance 7.7
Fashion 7.1
Illustrative scores, as shown in the marketplace · demo data
Backed by research
The Mall Effect Index: an annual study with Reveal Marketing Research, 2,410 respondents in three waves since 2024
Who's behind it
Two decades of indoor advertising, now running on a platform.
20+
years leading indoor advertising
4,500+
indoor campaigns deployed
99.5%
campaign success rate
3
CEE markets experience
Generatik is built by Brand Management, which pioneered indoor advertising in Romania in 2004: 150+ premium locations reaching 110M+ visits a month, for brands such as L’Oréal, Sephora, Samsung, Vodafone, Pepsi and Teilor. The only new thing is the interface.
Source: generatik.com; Brand Management operating data
The problem
Indoor advertising still trades like it did 30 years ago.
Advertisers
Twenty days of calls, emails and PDFs to plan one campaign, with no audience data behind it.
Agencies
Senior time spent chasing availability and incomplete rate cards across a dozen operators.
Venues
Spaces sold ad hoc at fixed or discounted rates, rarely visible to the whole market.
Suppliers
Last-minute specs at the end of a chain they can't see, absorbing the cost of every error.
The market isn't short of budgets or space. It's short of the infrastructure that connects them.
Why indoor
Shoppers are in the building, and in a buying mood.
64%
of mall visitors bought something after seeing an ad in the mall
€75
spent per visit, about 7% of a monthly net wage, up 17% in two years
55%
of visitors come to the mall every single week
70/100
Mall Effect Index score, the third year of growth in a row
The mall has become urban Romania's main public space. People arrive with time, attention and their wallet out: the golden moment just before the purchase.
Source: The Mall Effect Index 2026, Generatik with Reveal Marketing Research; INS, net wage June 2026
The market
A market the industry doesn't even measure.
€20M+
a year in indoor advertising and activation spend across Romanian venues, outside the measured OOH market
€50M
Romania's classic out-of-home market, for scale
€3M+
a year from ad space sales alone at each top mall, the building's highest-margin income
Nobody fully counts or prices the indoor pool today. Digitising it makes it bigger, and gives every venue and buyer the same view of it.
Source: Media Fact Book 2026; Generatik venue data
The solution
20 days → 20 minutes.
Stop buying indoor space like real estate. Buy it like media.
The shift
Same spaces, same footfall. A new way to trade them.
Sold like real estate
Negotiated venue by venue, on relationships
Incomplete rate cards, no standard price
No audience data behind the impression
Every campaign a slow, manual project
Bought like media
One marketplace, the whole network at once
Demand-based pricing, visible to all
Footfall and dwell time behind every booking
Deployment tracked live, with proof of posting
How it works
Four sides, one marketplace.
1 · Venues list
Malls and buildings list their spaces and screens once, with their own rules and floor prices.
One platform
2 · Buyers book
Brands and agencies filter by city, audience and budget, compare and book in minutes.
3 · Suppliers deliver
Certified production and installation partners get exact specs, then print, install and remove.
4 · Everyone sees it
Live deployment tracking, proof of posting and audience reports, for buyer and venue alike.
What you can book
Physical spaces, digital screens and in-mall radio, in one booking.
Physical spaces
Atrium banners
Facades & entrances
Escalators
Pillar wraps
Floor graphics
Window & lift stickers
Flags
Promo stands & sampling
Car displays
Digital screens
LED totems
Indoor screens
Video walls
DOOH networks
Audio
In-mall radio spots
Brand announcements
Audio + screen bundles
Across the whole consumer day
Malls · Business centres · Fitness clubs · Hyper- and supermarkets · Cinemas · Fuel and transit
For advertisers & brands
Plan, book and launch in minutes.
20 days become 20 minutes
See live availability across venues and book a multi-venue campaign in the time it takes to send an email.
Prices you can compare
Every price shown upfront, spaces side by side, no rate-card guesswork and no chain of intermediaries.
Predictable, end to end
Track deployment live, like a ride arriving. Any decoration fix is covered for 45 days after launch.
Senior expertise on tap
24/7 senior media-buying support, certified suppliers and design help for your artwork, built in.
Your unfair advantage
Every booking carries its audience.
Audience
Who they are, by venue: age, gender, city.
Footfall
How many people pass, and where in the building.
Dwell time
How long attention lasts in each zone.
Results
Impressions, reach, cost per thousand and campaign lift.
Spend where the attention actually is, and prove it campaign by campaign. Printed spaces and digital screens are measured in the same dashboard, with data isolation and security built in.
Proprietary audiences
Shoppers are the new added value of rented sqm.
Female + Gen Z
The Amplifiers
Female + Millennial
The Power Nurturers
Male + Gen Z
The Alpha Adopters
Male + Millennial
The Achievement Class
Balanced + Young
The Open Generation
Balanced + Mature
The Steady Core
Price by audience
Spaces that reach sought-after shoppers can be priced to match.
New budgets
Agencies that plan by audience can now book your centre.
No extra work
Built by Generatik from your footfall data.
Generatik audience personas · in the marketplace, coming 2027
How a campaign runs
Click, click, click. Campaign set.
STEP 1
Pick venues and audience
Filter by city, footfall, demographics, budget and format.
STEP 2
Set budget and dates
Live availability, 24/7, with no rate-card ambiguity.
STEP 3
Upload and launch
Send artwork or let Genie AI, our agent, build the plan.
STEP 4
Track and report
Live deployment, proof of posting and a results report.
No lock-in after your first campaign · interface shown with demo data
Meet Genie AI
Your AI campaign agent.
Describe what you want to promote and your budget. Genie AI suggests the right malls and formats in seconds.
Plans from one sentence
Spaces, impressions and an all-in price, built from your brief.
Picks by audience
Ranks malls by the Mall Effect Index for your category and audience.
From chat to cart
One click adds the plan to the cart or opens it in the campaign wizard.
Answers 24/7
Availability, prices, formats and the status of every campaign.
Screen recording · demo data
Campaign tracking
Follow your campaign like a delivery.
Booked, approved, artwork, production, live: every step on one timeline. Photo proof arrives as soon as it's installed.
Marketplace preview · coming 2027 · demo data
For media agencies
Give your planners their days back.
2–3 days saved per campaign
No more chasing availability and building proposals by hand. The media plan is generated in minutes.
One flow, every venue
One booking and one point of contact across malls and buildings, instead of a dozen operators.
Plans your clients trust
Live prices, audience data and proof of posting your client can see for themselves.
More clients, same team
Time freed from logistics goes to strategy, new business and upselling indoor to existing clients.
For venue owners & media sales
Turn your footfall into a revenue line.
Visible to the whole market
Every advertiser and agency on the network sees your spaces and screens at once, 24/7.
Priced on live demand
Automated offers and yield management instead of fixed rate cards and blind discounts.
You stay in control
Set your floor prices, approve every campaign and keep your direct clients running alongside.
Demand comes with it
4,500+ advertiser relationships and 10 global media agencies in the pipeline.
Top malls already make €3M+ a year from ad space alone, the highest-margin income in the building.
How venues join
List once. Keep everything you have.
1
List your inventory
Escalators, entrances, facades, flags and digital screens, all at once.
2
We sell on demand
Yield managed on live demand, without back-and-forth.
3
The network books
You approve each campaign that fits your conditions.
4
You get paid
Every campaign monitored 24/7, with white-glove support.
No exclusivity
You set the floor
Paid on results: 50/50 on new income
45-day trial on one venue
Operator Central
Your whole portfolio on one screen.
Revenue and occupancy at a glance, a 12-week calendar for every space and screen, from Băneasa Shopping City to the IULIUS malls, and one-click approvals.
Venue console preview · coming 2027 · demo data
Sneak peek · venues
Every mall's media in one console.
Revenue at a glance, then a 12-week calendar for every space at Băneasa Shopping City and the IULIUS malls.
Venue console preview · coming 2027 · demo data
For production & installation partners
Work arrives with the right specs.
Clients come to you
The marketplace shows your services to every advertiser, agency and venue on the network.
Exact specs, instantly
Dimensions, materials and deadlines for every space, with professional templates built in.
Fewer reworks
No more designing from scratch or redoing work after a last-minute change. More projects at once.
A certified network
Suppliers are vetted by 20+ years of purchasing expertise, so certification itself wins work.
Service console
Every job, from artwork to removal.
Each booking becomes a work order with exact specs, deadlines and crews, on one board from artwork check to removal.
Supplier console preview · coming 2027 · demo data
At a glance
What every side gets.
| Who | Today | With Generatik |
|---|---|---|
| Advertisers & brands | 20 days, a dozen emails, no audience data | Book in 20 minutes, with audience, footfall and live tracking |
| Media agencies | Senior time lost to availability and rate cards | 2–3 days back per campaign, one flow for every venue |
| Venue owners | Spaces sold ad hoc, at fixed or discounted rates | Visible to the whole market, priced on demand, you approve |
| Production & installation | Last-minute specs and costly reworks | Exact specs, templates and new clients from the network |
Proof
Not a concept. Live and moving money today.
€4M
ad spend already transacted
15
flagship malls live in the network
3
top Romanian and EU venue owners enrolled
10
global media agencies in the pipeline
September 2026: IULIUS becomes the first national mall operator fully integrated into Generatik, with Iulius Town Timișoara, Palas Iași and Iulius Mall Cluj-Napoca, Iași and Suceava.
Venues and groups in our network include IULIUS, Băneasa Shopping City, NEPI Rockcastle, AFI Romania and Sonae Sierra.
Clients and partners
Who books with us today.
115 global & local brands and 168 campaigns invoiced in 2026, 20 of them already booked through Generatik since July.
L’Oréal Paris
Garnier
CeraVe
La Roche-Posay
Vichy
Kiehl’s
Kérastase
Sephora
Douglas
P&G
Nestlé
Heineken
PepsiCo
Mars
Mondelez
Skechers
Lululemon
Calvin Klein
Diesel
Inditex
C&A
Marks & Spencer
CCC
Disney+
SkyShowtime
Cinema City
Wolt
Bolt
Orange
UniCredit
ING
Raiffeisen
BRD
Banca Transilvania
eMAG
Global & local media agencies
Publicis Media · GroupM · Dentsu · OMD · EssenceMediacom · Wavemaker · Initiative · MMS Communications · Moon Advertising · Expres Media Regie · Fairway · Touch Communications · Mercury360 · Conversion Media · Amicom · Invent Media · New Age
Mall owners
Sonae Sierra · NEPI Rockcastle · AFI Romania · CPI Property Group · IULIUS · Băneasa Shopping City
Source: Brand Management and Generatik invoiced orders, 1 January to 20 October 2026
Case study · Flagship mall, Bucharest · international owner
Indoor ad revenue more than tripled in four years.
3x+
indoor advertising revenue, 2021 to 2025, managed by our team
0 m²
extra leasable area used
€0
capex for the owner
6–7x
at a second Bucharest mall, same model
Testimonials · what owners and partners say
“The difference between selling space and managing a media asset.”
Cătălin Cucian, Shopping Centre Manager
“In the top 3 agencies I collaborate with, and by far the most organized.”
Mirela Stan, Media Sales Director
“Working with Brand Management gives me peace of mind.”
Iuliana Benning, B2B Coordinator
Source: Brand Management operating data, 2021–2025
Case study · September 2026
Avène Cleanance.
10 malls. 30 days.
One booking.
How Pierre Fabre’s acne launch reached 11.73 million mall visits in Bucharest and Cluj, in print and digital, through a single partner.
Brand · Avène, Pierre Fabre
Client · Magnapharm
Product · Cleanance Comedomed Peeling
Bucharest · September 2026
Avène Cleanance · the brief and the plan
Where acne-prone shoppers already are.
The brief
Launch Cleanance Comedomed Peeling to young adults with acne-prone skin, nationally visible in one month, close to the pharmacies where they buy.
The plan
27 spaces in 10 malls, picked around pharmacies, entrances and food courts: digital for frequency, columns and escalators for impact, LED for scale.
The execution
Print and digital booked as one plan. Live on 1 September, photo proof for every face, removed on 30 September.
Where it ran
11.73M visits in total
Băneasa Investments – Băneasa Shopping City
Outdoor LED, LED Link Mall, digital totems
AFI Romania – AFI Cotroceni
Digital screens, backlit columns
NEPI – Mega Mall
Digital totems and columns, backlit column
NEPI – Promenada
Digital totems, LED screen
Sonae Sierra – ParkLake
Aero display, digital totems, columns
Anchor Grup – București Mall
Escalators, digital columns, columns
Anchor Grup – Plaza România
Escalators, video wall, digital columns
CPI Romania – Sun Plaza
Escalators, digital totems, columns
IULIUS – Iulius Mall Cluj
Exterior LED, digital totems, columns
CPI Romania – VIVO! Cluj
Digital totems
Audiences matched in Generatik
Female + Gen Z · The Amplifiers
Gen Z · The Signal Makers
18–24 · The Launchers
Source: campaign plan Avène Comedomed Peeling, Magnapharm, 1–30 Sept 2026
Avène Cleanance · campaign report
11.73 million visits. 255 faces. 30 days live.
11.73M
mall visits in 30 days
owner-declared traffic
24.6M
impressions
est. 2.1 exposures per visit
760K
digital spot plays
est. 6-min loop, 12 h a day
€5.1
per 1,000 impressions
est., on campaign value
255
faces in 27 ad spaces
211 digital · 44 print
10
malls, 2 cities
Bucharest and Cluj
8
formats in one plan
from LED to escalators
€125K
campaign value
excl. VAT
Format mix
83% digital · 17% print
Benchmark · MEI 2026
82% of mall visitors remember the ads they see there, and 64% bought after seeing one.
Est. = planning estimate · Sources: Avène campaign plan, Sept 2026; traffic declared by mall owners
Avène Cleanance · escalators
Every ride up, a brand moment.
16 escalator faces in 3 malls, about 220 m² of branded balustrade, in the atriums every shopper crosses.
Anchor Grup – București Mall
Anchor Grup – Plaza România
CPI Romania – Sun Plaza
CPI Romania – Sun Plaza
Photos: campaign installations, September 2026 · sizes from the campaign plan
Avène Cleanance · Sonae Sierra – ParkLake atrium
Three hanging screens. One story.
Three vertical LED screens hang above the main atrium. The creative played as a sequence: the problem, the answer, the proof.
1 · The problem: “Iaaar coșuri?”
2 · The answer: “Nu, mulțumesc!”
3 · The proof: “−92% coșuri”
Photos: Sonae Sierra – ParkLake, Bucharest, September 2026
Avène Cleanance · NEPI – Promenada Mall
Big screen above, totem at the door.
Two digital formats in one mall: the LED wall over the atrium for reach, the totem by the pharmacy for the last step.
LED wall above the atrium
Digital totem in the gallery
Creatives rotate on the same screen
Photos: NEPI – Promenada Mall, Bucharest, September 2026
Avène Cleanance · photo proof
Proof on every face.
Every placement photographed at installation and shared with the client within 24 hours. Four of 255, from columns to digital screens.
✓ Live 1 Sept
Sonae Sierra – ParkLake
Backlit stand-up column, pharmacy area
✓ Live 1 Sept
Sonae Sierra – ParkLake
Backlit stand-up column, second location
✓ Live 1 Sept
CPI Romania – Sun Plaza
Columns by the escalator, near H&M
✓ Live 1 Sept
Anchor Grup – Plaza România
Digital column, 10-second spot
Photos: campaign installations, September 2026
In the press
The mall as a media business, in the news.
Headlines and excerpts from the articles
Start small
One campaign. One venue. No lock-in.
Advertisers & agencies
Book your first campaign
One venue set, fully measured. No lock-in, and decoration fixes covered for 45 days.
Venue owners
Enroll one venue
A 45-day trial with no exclusivity. You set the floor, then read the numbers and scale.
Suppliers
Join the network
Get certified and receive orders with exact specs from every buyer on the platform.
Click, click, click. Campaign set.
Physical spaces and digital screens, booked in one place. Let's set up your first campaign or venue together.
Răzvan Marincoi
Product Manager · razvan@generatik.com
Georgian Draghici
COO · georgian@generatik.com
Laurențiu Jiga
Founder & CEO · laur@generatik.com
